Who Is Reading Five Thirty Eight:
None other than those obnoxious, annoying, tech savvy, number crunching, generation changing, politically active, diversity driven, millennials who crave facts and figures. Not only that, millennials re the most politically active generation, so polls, especially on politics is exactly what interests them. They swarm like moths to light and Five Thirty Eight presents them with exactly what they are looking for. Even their work place environment screams millennial charm. An anti-office looking building with movable desks, chairs, laptops, charging ports, and mixed used video space, screams progressive office spacing built around one of the most diverse writing corps in America. On a broader scale, Five Thirty Eight appeals to the college educated individual, primarily male (due to its affiliation with ESPN and abundant sports polling), and a between the ages of 16-36. Due to its roots in numbers and number explanation Five Thirty Eight appeals to the college educated who seek out unbiased numbers like what is on Five Thirty Eight and as previously mentioned, male majority, due to its ownership by / sponsorship with ESPN.